What is Experience Retail?
Experience retail is shopping-led entertainment. As a result of changes in consumer behaviour resulting from changes in their needs, wants and aspirations, shopping is now more of a leisure activity.
It's more about fun and entertaining experiences than about basic needs. It's being combined with leisure and recreation experiences.
And increasingly it's all being found in one place as developers respond to consumer time pressures and demands for convenience.
In consequence we believe there will be demand for places that combine attractors of retail, leisure, recreation, sports, entertainment and cultural facilities – destinations of choice where consumers will spend their time and money.
These will be found increasingly in city centres, in particular on waterfronts and adjacent to the great public squares and gathering places, and at the major points of interchange on the public transport system and the major road networks.
Our offer of services
In response to these changing consumer trends we have created the team to enable developers to realise this new form of destination.
The Experience Retail team offers an integrated service and works with its clients from the point of developing their vision and concepts for the development to its sale or its ongoing management. The team provides integrated services combining market research, advice on destination brand strategy, development appraisal, planning and permitting, licensed and leisure, hotels, valuation, investment, attractor and tenant identification, letting strategy, asset management, marketing and communications, and overall project management.
Contact
Malcolm Allan Director and Team Leader +44 207 344 6597 / +44 7825 384968
Stephen Spendlove Director +44 20 7487 1659
See also
- The Impact of Mega Malls - presentation by Malcolm Allan to London's Towns Conference (PDF 4,414KB)
- Experience Retail - extract from the Midsummer Retail Report 2008 (PDF 233KB)
- Experience Retail - extract from the Locum Destination Review issue 20 (PDF 5,272KB)
- More retail services from Colliers CRE