Following the successful opening of its gym in Hounslow, The Gym Group ("The Gym") has appointed Colliers CRE to help it realise an aggressive expansion programme which will see the firm open a further three gyms this year and another ten in 2009. The Gym Group is backed by Bridges Ventures.
The Gym is the first company in the UK to offer private 24-7 gym membership at only £14.99 per month with no contract or joining fees. Its fitness centres are open 24 hours per day, seven days per week and every piece of equipment, apart from the running machines, are self powered.
Its first gym in the Blenheim Centre, Hounslow opened earlier this month with more than 5,000 members from the surrounding area and 2,000 visitors within its first 24 hours of opening. The Gym Group aims to open fitness centres in prominent and busy locations across the UK in premises that are between 12,000 and 20,000 square feet in size.
John Treharne, CEO of The Gym, comments: "There is a huge gap in the market for a no-frills gym where you get what you pay for – state of the art gym equipment, qualified staff, who are on the gym floor rather than in an office, and 24 hour access.
"The Gym is an exciting new addition to the UK leisure sector and will revolutionise the way traditional gyms are managed. For example the management and recruitment of members online means the sole focus for staff is the customer in the gym."
Toby Hall, Director of Leisure, at Colliers CRE, concludes: "Only 11% of adults in the UK are members of a private gym and a further 18% pay to use a public facility. The price point of the Gym Group will encourage a greater crossover between the two. In the Hounslow unit one-third of The Gym members are new to the private health club market."
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